Punky aka Justin Woo from DJ Forums has put together a really nice post about DJ Mixers. Read initially it is definitely something that mixer manufacturers should be keeping in mind, nay, heeding. Read again you can pick out things that purchasers of DJ Mixers should equally be paying attention to (rather then just complaining after the fact that their mixer doesn’t do what they thought it should).
So after lots of mucking about with lots of mixers, here is my totally biased set of opinions on what makes a good mixer!
Avoid the gap in expectation. If it looks like it should do something, make sure it does that thing, and does it well. When people first saw the Korg Zero line of mixers, they expected to be able to tweak MIDI parameters, switch back to Firewire Audio, trigger an effect, then go back to MIDI and tweak seamlessly. This was an entirely reasonable expectation, and one that was NOT borne out into reality. When you used the input knob to switch to MIDI you had to deal with significant audio drop outs. This is arguably what lead to the asskicking it got on the market. Leading to this…
Don’t layer your MIDI. There’s a reason why no one uses the DJM800′s MIDI functionality. You can’t use all four channels and get MIDI control at the same time, because twisting the Low EQ knob for MIDI also affects the actual sound. This is a bad look, and takes a neat feature and renders it useless. The Zero4 does this too, but over their effects knobs – but who wants to lose those effects? They’re basically the reason to show up for that mixer.
First impressions are important. Aesthetics matter to us. We’re simple creatures. We like metal, in black and silver. I don’t know why the marketing people don’t seem to understand this. Regardless of how well made something is, if it’s made out of plastic, people will freak out. See: Xponent.
I realize that there are price cuts that need to be made, but if you’re trying to make a mixer appeal to the hamhanded knob twisters and fader bashers also known as DJs, you’ve got to make things out of metal. There are some rare exceptions, like the Ecler line, but their line is (by all accounts – I’ve never used one) very tough. This is a reputation long-earned, and well-deserved, and if you’re introducing a new product, and you don’t have that rep, you better make that sucker out of metal. Numark is a good example of this. They don’t have a rep for reliability, but they do come out with really interesting concepts. But because they don’t package it in a sturdy, aesthetically appealing package, there isn’t a large buy-in of trust for the DJing public.
Remember the Technics factor. This is a theory I’ve been developing for a while. For decades, the DJ market has been dominated by the Technics 1200 and it’s various iterations. To a large degree, it still is. This is a turntable that can and has lasted decades. If it gets beat to shit, it can be fixed in your own home with a minimal amount of cash and effort. It is the gold standard for DJ gear as a whole, not just turntables. We desire the same performance endurance out of our mixers. This isn’t just an idle want, but a mindset regarding audio gear.
So don’t surface mount your faders. Give us space in the mixer to put in tough aftermarket faders like the Innofader and the Pro X Fade. Let us replace them at home. There’s really no excuse for crap faders anymore.
Build your pots tough, and make sure those damn stems are metal. Make sure those knobs feel good – metal or rubberization. Ridges are good too, to make the experience more tactile.
Don’t assume you know what we want. Talk to us. I cannot tell you how many times I’ve watched new mixers hit the market and heard us all bitch on the forums about the poor feature implementation or bad design decisions. The DDM4000′s headphone jack position and the DJM400′s lack of balanced outs spring to mind. And let’s not even get into the original Numark iDJ. There are just things that are face-palmingly stupid that could’ve been avoided by escaping the echo chamber of your own design white board or AutoCAD window.
Think outside of the box. Now this might seem contrary to the strictures I just laid down, but I believe that if this market is going to expand, gear manufacturers have to start re-conceiving what a DJ mixer might be used for. A strong, basic DJ mixer will still move units (see: Xone:22) but if you want to be the next big thing, you’ve got to start reconsidering where the market is going.
Live PA and live remixing are becoming bigger and bigger. What if DJ mixers included aspects of a production desk?
Laptops are now an indispensable part of many setups, mine included. How can the mixer assist in stabilizing and simplifying the laptop DJ workflow?
MIDI is an ancient protocol that was never meant to do what it’s doing now. How can we step beyond MIDI and introduce new software interfaces and push the market forward?
That’s all for now. Seeya next time, same Punky time, same Punky channel!